Project Overview
ART 346: Basic Graphic Design | Madison, WI
Sophomore Student September 2024 – December 2024
Your primary focus should be on practicing how to design for behaviors, while also developing your skills in composing a balanced layout overall. You'll also transition to working with Adobe Photoshop and learning how to best leverage that design tool.
1)Your first ad will serve to encourage people to visit one of their coffee shop locations,
2)The second will strive to induce more purchases of bags of coffee,
3)The third will aim to increase downloads of the Wonderstate app
Project Notes
For this project we were tasked to design three theoretical social media ads for the Wonderstate coffee shop's Instagram in Madison.
I took a lot of inspiration from their actual social media ads on Instagram where they placed a lot of their products in the outdoors with objects that related to the current season.
Since this project was made during the fall semester, a lot of the items included relate to the fall season through the photos and the color palletes chosen for each of the ads.
